How to Create Amazing Articles Even If You Suck at Writing

If you read any of my blogs, you’ll know that I write a lot about writing

Why? What’s the big deal? Why am I obsessed with this topic?

On the personal side, I write about writing because, well, I really enjoy the topic.

There’s another reason. When it comes to sucking at writing, I’m right there with you!

I used to suck at writing, big time! So I understand the struggle. However, I had a lot of help to improve my writing and blogging skills and I want to pay it forward to help those who had the same struggles I did!

Writing isn’t easy. Producing long-form, research-intensive, meaty articles day in and day out can be really tough.

I write about this stuff, because I know where you’re coming from, and can lend some support.

Finally, I write about writing because writing is the focus of content marketing.

Content marketing is about written content — words, articles, blogs, etc.

Of course, there’s more to content marketing than just blogs, whitepapers, and ebooks. You can achieve content marketing success with social media, infographics, videos, and live video.

But the biggest impact of content marketing happens through this channel — long form blog content.

Take a look at this. The Content Marketing Institute conducts a survey every year to find out the state of the content marketing industry.

In their 2017 B2B survey, CMI asked respondents, “Which content marketing tactics that your organization uses will be most critical to its overall content marketing success in 2017?”

In other words, “what’s the most important content marketing tactic?”

The overwhelming response:  Blogs.

More than half of the respondents selected blogs as their top tactic for 2017.

What DOES bLUEVINE

OFFER?

BlueVine offers 2 kinds of Business Financing: Invoice Financing and Flex Credit Financing.

What Do I Need to Qualify?

Invoice Financing

  • Annual Revenue: above 70k

  • Credit Score: 530+

  • Business Age: 6 months+

  • Profitability: No

 

Flex Credit

  • Annual Revenue: above $60k

  • Credit Score: 600+

  • Business Age: 6 months+

  • Profitability: No

HOW DO I APPLY?

If you’re approved for invoice financing from BlueVine, you’ll be given access to an online dashboard with BlueVine. Your online dashboard is where you get monthly statements and can review the progress on your funding. You can apply for BlueVine at the link below. 

Apply Here with BlueVine 

See why it’s important?

That’s why I spend a lot of time, effort, and resources telling people about writing — how to do it faster, better, and more successfully.

And that’s why I wrote this article — to help you improve your writing.

The article is focused on a method of writing long form blog articles. I show you the exact process that I used to improve my own writing, and the process that you can use to do the same.

Regardless of how awful you are at blogging, how horrible of a writer you are, or how limited your knowledge of blogging, I’m determined to help you improve.

Learn how I generated 195,013 visitors a month by writing amazing articles.

loan amount

Invoice Financing:

$20,000 to $500,000

Flex Credit Product:

$50,000 to $100,000

Loan Term

Invoice Financing:

1 to 12 weeks depending on invoice payment term

Flex Credit Product:

Fixed 6 months (but can be repaid at any time)

interest rates

Invoice Financing:

Charged as a weekly discount rate: 0.4% to 1%

Flex Credit Product:

18.20% - 62.40%

speed

BlueVine can fund loans in 0 - 3 days. On average, though, BlueVine can fund your application in 24 hours.

Do you suck at writing?

I’m not accusing anyone of being a terrible writer! But I hear a common complaint when it comes to writing.

It goes like this:

"I know there are benefits to blogging, but I suck at writing!"

I totally understand this.

When I first started my blog, Quick Sprout, my writing sucked. Take a glance at this screenshot of this ten-year-old post on my blog!

Bloggers fall into three main categories

1. Some people have an inferiority complex when it comes to writing. They think they’re awful, but actually, they’re not really that bad.

2. Some people have the opposite problem. They think they’re writing is amazing, but there aren’t many people who would agree with them.

3. Some people are in the middle. They know they’re not the world’s worst, but they sure aren’t the world’s best. They know they have room to improve.

Each group of writers can improve. But how?

The most common solution is to outsource the whole deal. One of CMI’s content marketing surveys found that 68% of B2Bs chose to outsource their content

development!

There is nothing wrong with outsourcing content development!

But what if you’re a scrappy startup without marketing budget? Or you’re a solopreneur who can’t hire a writer? Or you just want to do it yourself?

Then you probably need to improve your writing.

No matter where you’re at on the awesome-or-not scale of writing skill, you can and should improve.

This is how you do it.

Figure out exactly what your readers  think is amazing

Let me break this down nice and easy. This is my argument.

1. You want to write amazing content.

2. The people whose opinion really counts are your readers.

3. Therefore, your readers should decide what amazing content is.

We tend to overthink what is required to create amazing content. Heck, I’m guilty of this!

I’m so obsessed with quality of content, optimization, reading ease, length of content, and all the other factors, that it’s easy to overlook one really important thing:  the readers themselves!

A quick disclaimer here. Keep in mind that if your content is not search engine optimized, your readers aren’t going to find it to begin with.

If you need to, do a little brushing up on SEO and overall content optimization. Make sure your awesome content is going to show up in the search engines.

If you want to make awesome content, find out what your readers think is awesome.

How do you do that?

I’m going to show you a three-step process:

1. Use Alexa to find out your basic numbers and demographics.

2. Use Google Analytics to discover your most-visited content.

3. Use Buzzsumo to find out your top-shared pages.

First up, Alexa.

If you have a decent blog following already, check out your demographics on Alexa. 

Here’s how.

1. Go to Alexa.com/siteinfo to use the free version.

2. Type in your blog’s URL.

3. Click “Find.”

4. Scroll down on the page until you see the “Country” heading.

You won’t be able to see any of the visitor or loyalty metrics without a paid subscription, but you can see where most of your visitors are coming from.

You should also take note of the other countries where your readers come from.

This is an important part of discovering what your readers think is awesome.

5. Analyze engagement metrics.

What are your readers doing on the site?  The engagement metrics tell a story.

You’ve Reviewed BlueVine.

Are You Ready to Apply?

BlueVine Financing Qualifications 

As it turns out, most businesses can qualify for equipment financing.

How much you qualify for—and the interest rate you’ll pay—depends on the value of that equipment, your business’s financial history, and your credit score.

Equipment financing can be a great option if your credit rating is less than perfect, too, since the equipment acts as collateral:

In fact, equipment lenders are just as concerned with what’s securing their loan as with your borrowing history.

Most Customers who qualified had 

Annual Revenue
Over $130,000
Time in Business
Over 2 years
Credit Score
630

What your business will need to apply? 

  • Accounts receivable aging

       (for Invoice Financing)

  • 3 months business bank statements

  • General information about the business (business address, phone number, business DBA, and Tax ID Number)

  • Personal information about the business owner applying (phone number, email, personal address, social security number, date of birth, ownership percentage).

Find out which Equipment Financing Lenders you Qualify for?

What you should know about BlueVine

  • BlueVine charges an origination fee of 1.50% for the Flex Credit product. They do not charge an origination fee for the Invoice Financing product. BlueVine does not charge any additional fees, unless borrower chooses a wire transfer. (BlueVine sometimes charges an origination fee for Flex Credit.)

  • BlueVine's Flex Credit product is paid back over weekly payments.

  • BlueVine reports to business credit reporting bureaus.

  • BlueVine will file a blanket UCC lien after you close on the loan.

  • BlueVine will require an officer of the business to sign a personal guarantee, but this can be waived for large funding lines. This is decided on a case-by-case basis.

  • For invoice financing, BlueVine will need to be in first position at least on the accounts receivable in question, with exception to bank liens—BlueVine is willing to be secondary to a full asset lien by a bank.

  • BlueVine can fund loans in 0 - 3 days. On average, though, BlueVine can fund your application in 24 hours.

  • BlueVine typically approves Flex Credit up to a business’s monthly revenue.

  • BlueVine does not require that borrowers have a business bank account or use accounting software, but both are preferred.

  • BlueVine does a soft credit pull when the business owner submits the application and provides written consent. BlueVine does a hard credit pull when the business owner accepts an offer. No hard pull is done if no offers are presented or if the applicant chooses not to accept BlueVine’s offer. BlueVine only pulls from Experian. Learn more about credit pulls here.

  • For Flex Credit, BlueVine can be behind other tax liens when the line of credit is less than $20,000. If the line of credit is above $20,000, BlueVine is only willing to be in second position behind bank liens.

  • BlueVine will refinance up to 100% of a borrower’s existing debt.

Want to know which Equipment Financing Lenders Offer the Best Rates?

BlueVine Reviews: The Underwriting Process for Invoice Financing

If you apply for invoice financing, BlueVine is mostly concerned with the details of the outstanding invoices you want financed. During the underwriting process, BlueVine will look at your personal credit score and your business’s revenue—they’ll want to see that your business has an annual revenue of at least $70,000.

On top of your personal credit score and your business’s finances, BlueVine will also consider the quality of your business’s customers during the underwriting process. Unlike other small business lenders, BlueVine allows borrowers to leverage the creditworthiness of their customers during their invoice financing application. In the end, BlueVine needs to see that you’re likely to pay BlueVine back and your customers are likely to pay their invoices back.

BlueVine will also consider your outstanding invoices during the underwriting process. They’ll want to see that the outstanding invoice is more than $500 with a due date at least 1 week away. They won’t consider applicants with invoices that have payment terms longer than 12 weeks.

At the end of the underwriting process, approved borrowers will be given a set credit line. For instance, if you’re approved of a credit line of $100,000, you can get advanced for invoices worth a combined total of $100,000 at any given time. BlueVine can complete the underwriting process within 24 hours, and once you’re approved, you’ll get the funds for your invoice(s) in a few hours.

While it’s not an application requirement for BlueVine, the underwriting process is much more efficient for borrowers who use accounting software. If you do use accounting software, BlueVine allows you to connect it to their platform to assist in the underwriting process.

BlueVine Reviews: Invoice Financing

Post-Funding

If you’re approved for invoice financing from BlueVine, you’ll be given access to an online dashboard with BlueVine. Your online dashboard is where you get monthly statements and can review the progress on your funding.

You can also request advances for as many invoices as you like and as often as you like on your online dashboard—within your approved credit line. When your invoices are approved, you’ll be advanced 85% of their value. BlueVine holds the remained 15%, and charges a 0.4% - 1% discount fee each week your invoices go unpaid.

When BlueVine advances you funds based on the invoice amount(s), then on the invoice due date, your customer will pay the amount due to your BlueVine dashboard—instead of sending it to your business address or account. As long as the invoice is paid by your customer as planned, there’s no repayment on your end. You’ll receive the 15% reserve, less discount fees, once your customers pays.

Unlike other invoice factoring companies, BlueVine does not notify your customers that you are receiving advances for their outstanding invoices. This way the relationship stays between you and your customer. (However, BlueVine could offer you a larger credit line contingent upon a notification of assignment being sent to a few of your customers.)

In the event your customer doesn’t end up paying the invoice, you will still be responsible for repaying BlueVine. You’ll need to settle your balance with BlueVine. You can directly pay the invoice yourself, or BlueVine will enroll you in their installment plan.

BlueVine Reviews: The Underwriting Process for Flex Credit

 

During the underwriting process for the Flex Credit product, BlueVine will look

closely at your personal and business financials to see if you’re a qualified borrower.

They’ll want to see that your personal credit score is above 600, and that the business has an annual revenue of at least $60,000. To verify your personal credit score, BlueVine will do a soft credit pull during the underwriting process. If you accept the offer, they’ll do a hard credit pull.

Once you submit a full loan application package, BlueVine can underwrite your loan in as few as 30 minutes. If you’re approved and you accept the loan offer, you can get the funding in 10 minutes.

And again, it’s not required for your BlueVine Flex Credit application, but the underwriting will be much more efficient if you can connect your account software to BlueVine’s platform.

BlueVine Reviews: Flex Credit Post-Funding

If you’re approved for BlueVine’s Flex Credit, you’re given access to a BlueVine online dashboard. You can use your dashboard to draw on your credit line. Simply log on to your dashboard, select an amount less than or equal to your available credit, and click “get funds now.”

If you choose to receive the funds from your credit line via an ACH electronic transfer, you’ll get the funds in your account the next business day—at no cost. If you instead choose to receive the funds via a bank wire transfer, you’ll get the requested funds the same day—but at a $15 fee per wire.

When you draw on your Flex Credit line, you’ll repay BlueVine with weekly repayments. BlueVine automatically takes these payments from your bank account. As long as you have sufficient money in your account, you won’t have to worry about missing a payment.

As you repay what you drew, the principal portion of your repayment is added back to your available credit line. For instance, if your weekly payment is $100 and your fees that week are $5, your available credit will go back up $90 when you repay. This is why BlueVine’s Flex Credit is “revolving credit.”

BlueVine Reviews: Why Work With Them?

BlueVine is a great lender for small business owners who want an easy and fast financing solution. You can complete the entire application process online within minutes and get the funding you need in as soon as a day.

BlueVine’s Flex Credit is a great product for business owners who need a safety net on their cash flow in case of an emergency. BlueVine’s Flex Credit works well for business owners who don’t qualify for other lines of credit.

In the end, if your business has irregular cash flow and you don’t qualify for financing from a traditional bank, either of BlueVine’s business loans could be a good fit.

BlueVine Reviews: When Are They Not a Fit?

If you’re considering invoice financing with BlueVine, you’ll want to make sure that you have trustworthy customers. If your customers always take a long time to pay you, you’ll be charged for it. Or, if they don’t pay at all, the repayment responsibility is entirely on you. BlueVine is only a good option if you’re confident that your customers will repay.

BlueVine offers a fast and easy application process for both their products, but you’ll pay for speed and convenience. BlueVine’s invoice financing and Flex Credit have pretty steep APRs. So if you have a less expensive small business loan offer elsewhere, you should take it.

The information contained on this page was sourced from fundera.com. We are not in anyway affiliated with fundera.com.This page is for informational purposes only.

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